A Rhetorical Study of News Headlines Translation

News report has become an important source for people to obtain information, and as the “eye” of a piece news, title highly summarizes its theme, expresses attitude author. By analyzing relevant literature, it is found that most current studies focus on stylistic characteristics translation principles news translation. The headline are limited. Besides, researches headlines mainly specific methods. Few rhetorical strategies Therefore, literature research qualitative analysis will be adopted study from perspective rhetoric. selecting certain amount translation, paper explores rhetoric appeals model guiding been given. This finds three have significance In terms ethos, translator enhances audience’s sense credibility in by stating views authoritative or platforms, quoting words works; pathos, takes “audience” center. Understanding audience better sharing common grounds with them helpful complete persuasion audience; logos, improves language expressions their internal logic so can effectively persuaded. put forward provides new headlines. addition, this expands horizons research, reference practice.